L-art University is an online educational institute of art and design. It aims at delivering leading art education to the Chinese market.
This project required a brand new design based on its original logo and visual identification system for the brand identity. Designs of stationaries are all updated according to the new visual system. UI and UX design of its official website and mobile app, as well as marketing materials and document templates, such as newsletters, graduation certificates, invitations, PPT lecture templates, events materials, etc. needed to be produced. Besides, a TV commercial was also required to assist brand communication.
Identity / Visual / Website / App / Film
C100, M88, Y41, K47
C0, M0, Y0, K90
C0，M0, Y0, K20
Pantone 429 C
C18, M39, Y89, K6
UI / UX design for the university’s online course APP contains the function of live streaming and moodles. A minimalist style is implemented to deliver user-friendly experiences.
Promotional video of the University is minimalist as well, services include script writing, storyboard, animation, music composing and video post-production.