XY COLLECTIVE | Puyi Jewellery Studio Beijing, China
Puyi Studio is a jewellery design studio based in Beijing, China. It provides bespoke and narrative jewellery design to the high-end domestic market. This project required designs for brand identity, visual identification (logo, stationery and guidelines for image presentation), package, website and photography. As its slogan said, “With Jewellery, With Story”, the visual design for Puyi Studio matches the creative and narrative image of the brand.
Puyi, Bespoke, Puyi Studio, Beijing, Story, Puyi Jewellery, XY Collective, XY Design, XY CO, x-y co, XY, XY Studio, XY London, ACEXIE, ACE XIE
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Client:

PUYI Jewellery Studio

Requirements:

Puyi Studio is a jewellery design studio based in Beijing, China. It provides bespoke and narrative jewellery design to the high-end domestic market.

This project required designs for brand identity, visual identification (logo, stationery and guidelines for image presentation), package, website and photography. As its slogan said, “With Jewellery, With Story”, the visual design for Puyi Studio matches the creative and narrative image of the brand.

Identity / Visual / Packaging / Website / Photography

“With Story, With Jewellery”

PUYI JEWELLERY STUDIO

puyi-logo
puyi studio
0510_1

#7C7D7D
C53, M44, Y44, K9
Space Gray

#ACBDC7
C35, M16, Y16, K0
Narrative Cyan

#E0E4EA
C11, M6, Y4, K0
Light Blue

#F9FBFF
C2,M1, Y0, K0
Matt White

Website

For achieving modernity and minimalism, a flat,
responsive and one-page design is applied for the website.

puyi-web-6
PUYI photo-5
PUYI photo-4
PUYI photo-2
PUYI photo-3