XY COLLECTIVE | Tech-art FestivalInside-out Theatre
XY Collective Studio (XYCO, XY Design) is a London based brand communication studio, which focuses on providing branding solutions, including visual identification design, graphic design, web development, event management, video production, and some other relative branding services.
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Tech-art Festival
Inside-out Theatre


Tech-Arts Festival is the first theatre festival planned and launched by Inside-out Theatre, Beijing. It focuses on presenting the fast-changing technology and impacts in present, as technology is increasingly involved in cultural development and artistic expression.

This project requires a series upgrade for the festival’s brand identity for the coming year, including the brand extension and graphic innovations. As the festival was rebranded, the graphic and the website is re-developed and presented with the trend in present, which is with distinct contrast and graphic oriented.


Identity / Graphic / Website / 



A Number


Pinocchio 2.0


A La Luna


Love +


Tech-Arts Festival will be the first theater festival planned and launched by INSIDE-OUT THEATER. In this era of fast-changing technology, technology is increasingly involved in cultural development and artistic expression.