We are a team of dreamers and doers.
With you, we believe we can design a better world.
XYCO (XY Collective) is a London-based independent design studio turning ideas into bold, memorable brands. From visual identity and graphic design to web development, events, and video production, we craft creative solutions that bring your brand to life and make it stand out.
We are multilingual, we speak English, Cantonese and Mandarin.
XY Collective
www.x-y.co / hello@x-y.co
ART.ZIP
ART.ZIP is the first bilingual contemporary art magazine dedicated to connecting the art worlds of the UK and China. Distributed in both countries, it showcases outstanding work from established artists to emerging talents, while also offering unique insights into the wider creative industries through an art-focused lens. Through a long-term partnership with the client, we provide ongoing support across multiple touchpoints—including website maintenance, print magazine design, exhibition coordination, and video production support—helping ART.ZIP maintain a consistent and dynamic presence across print, digital, and physical platforms.
Cafe Mama Pho Vietnamese Restaurant
Cafe Mama Pho is a family-run restaurant dedicated to authentic Vietnamese cuisine. Founded in Deptford, East London, the brand is expanding with new locations in Central London and South Kensington. This project focuses on establishing a distinctive market position through a comprehensive redevelopment of the brand concept and identity. Drawing on surrealism and collage, a vintage yet authentic visual language was created and applied across the website, print materials, interior decoration, and wider marketing touchpoints.
OVID Health Healthcare Consultant
OVID Health is an independent consultancy specialising in healthcare public affairs and policy-led communications, delivering strategies that drive lasting impact and behaviour change.
This project involves ongoing design support for OVID Health and its clients, including book design, pitch decks, posters, animation, and other visual communication materials. We also designed and developed the official website in line with the brand’s identity and visual system.
Mille Patisserie London
Mille Patisserie is a London-based bakery specialising in refined, handcrafted pastries.
This project extended the brand’s visual identity and delivered a website with an integrated online sales platform, bringing the in-store experience into a clear and accessible digital environment.
The JYP
Journey Your Property
JYP (Journey Your Property) specialises in real estate investment consulting, development, renovation and construction, as well as property maintenance.
This rebranding project delivered a comprehensive upgrade across logo, visual identity, print materials, and website design, repositioning the brand from a mid-market offering to a luxury-focused property consultancy with a more refined and confident presence.
Packsense
Catering Goods
Packsense is a technology-driven company focused on intelligent packaging solutions that enhance transparency, traceability, and sustainability across supply chains.
Our project offers comprehensive design and branding services for the client, including concept development, brand identity, website design, graphics, and marketing materials.The brand concept combines surrealism with a vintage aesthetic, creating a distinctive visual identity that feels imaginative, timeless, and expressive.
Portfolio
Be Bold Or Italic,
Never Just Regular.
ART.ZIP
ART.ZIP is the first bilingual contemporary art magazine dedicated to connecting the art worlds of the UK and China. Distributed in both countries, it showcases outstanding work from established artists to emerging talents, while also offering unique insights into the wider creative industries through an art-focused lens. Through a long-term partnership with the client, we provide ongoing support across multiple touchpoints—including website maintenance, print magazine design, exhibition coordination, and video production support—helping ART.ZIP maintain a consistent and dynamic presence across print, digital, and physical platforms.
Cafe Mama Pho Vietnamese Restaurant
Cafe Mama Pho is a family-run restaurant dedicated to authentic Vietnamese cuisine. Founded in Deptford, East London, the brand is expanding with new locations in Central London and South Kensington. This project focuses on establishing a distinctive market position through a comprehensive redevelopment of the brand concept and identity. Drawing on surrealism and collage, a vintage yet authentic visual language was created and applied across the website, print materials, interior decoration, and wider marketing touchpoints.
OVID Health Healthcare Consultant
OVID Health is an independent consultancy specialising in healthcare public affairs and policy-led communications, delivering strategies that drive lasting impact and behaviour change.
This project involves ongoing design support for OVID Health and its clients, including book design, pitch decks, posters, animation, and other visual communication materials. We also designed and developed the official website in line with the brand’s identity and visual system.
Mille Patisserie London
Mille Patisserie is a London-based bakery specialising in refined, handcrafted pastries.
This project extended the brand’s visual identity and delivered a website with an integrated online sales platform, bringing the in-store experience into a clear and accessible digital environment.
ART.ZIP
ART.ZIP is the first bilingual contemporary art magazine dedicated to connecting the art worlds of the UK and China. Distributed in both countries, it showcases outstanding work from established artists to emerging talents, while also offering unique insights into the wider creative industries through an art-focused lens. Through a long-term partnership with the client, we provide ongoing support across multiple touchpoints—including website maintenance, print magazine design, exhibition coordination, and video production support—helping ART.ZIP maintain a consistent and dynamic presence across print, digital, and physical platforms.
Cafe Mama Pho Vietnamese Restaurant
Cafe Mama Pho is a family-run restaurant dedicated to authentic Vietnamese cuisine. Founded in Deptford, East London, the brand is expanding with new locations in Central London and South Kensington. This project focuses on establishing a distinctive market position through a comprehensive redevelopment of the brand concept and identity. Drawing on surrealism and collage, a vintage yet authentic visual language was created and applied across the website, print materials, interior decoration, and wider marketing touchpoints.
OVID Health Healthcare Consultant
OVID Health is an independent consultancy specialising in healthcare public affairs and policy-led communications, delivering strategies that drive lasting impact and behaviour change.
This project involves ongoing design support for OVID Health and its clients, including book design, pitch decks, posters, animation, and other visual communication materials. We also designed and developed the official website in line with the brand’s identity and visual system.
Mille Patisserie London
Mille Patisserie is a London-based bakery specialising in refined, handcrafted pastries.
This project extended the brand’s visual identity and delivered a website with an integrated online sales platform, bringing the in-store experience into a clear and accessible digital environment.
Contact
XY COLLECTIVE
GS.04 Barley Mow Centre
10 Barley Mow Passage
Chiswick, London
W4 4PH






