Portfolio

It’s Not
About Ideas,
It’s About
Making Ideas
Happen.

ART.ZIP is the first bilingual contemporary art magazine dedicated to connecting the art worlds of the UK and China. Distributed in both countries, it showcases outstanding work from established artists to emerging talents, while also offering unique insights into the wider creative industries through an art-focused lens. Through a long-term partnership with the client, we provide ongoing support across multiple touchpoints—including website maintenance, print magazine design, exhibition coordination, and video production support—helping ART.ZIP maintain a consistent and dynamic presence across print, digital, and physical platforms.

ART.ZIP

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Brand Identity
Concept Development
Graphic
Web Design
Event
Film
Photography
Marketing
Book Design
Campaign
Cafe Mama Pho is a family-run restaurant dedicated to authentic Vietnamese cuisine. Founded in Deptford, East London, the brand is expanding with new locations in Central London and South Kensington. This project focuses on establishing a distinctive market position through a comprehensive redevelopment of the brand concept and identity. Drawing on surrealism and collage, a vintage yet authentic visual language was created and applied across the website, print materials, interior decoration, and wider marketing touchpoints.

Cafe Mama Pho Vietnamese Restaurant

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Brand Identity
Concept Development
Graphic
Web Design
Photography
Marketing
Book Design
Packaging
Interior
OVID Health is an independent consultancy specialising in healthcare public affairs and policy-led communications, delivering strategies that drive lasting impact and behaviour change. This project involves ongoing design support for OVID Health and its clients, including book design, pitch decks, posters, animation, and other visual communication materials. We also designed and developed the official website in line with the brand’s identity and visual system.

OVID Health Healthcare Consultant

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Graphic
Web Design
Mille Patisserie is a London-based bakery specialising in refined, handcrafted pastries. This project extended the brand’s visual identity and delivered a website with an integrated online sales platform, bringing the in-store experience into a clear and accessible digital environment.

Mille Patisserie London

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Brand Identity
Concept Development
Graphic
Web Design
JYP (Journey Your Property) specialises in real estate investment consulting, development, renovation and construction, as well as property maintenance. This rebranding project delivered a comprehensive upgrade across logo, visual identity, print materials, and website design, repositioning the brand from a mid-market offering to a luxury-focused property consultancy with a more refined and confident presence.

The JYP
Journey Your Property

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Brand Identity
Concept Development
Graphic
Web Design
Book Design
Packsense is a technology-driven company focused on intelligent packaging solutions that enhance transparency, traceability, and sustainability across supply chains. Our project offers comprehensive design and branding services for the client, including concept development, brand identity, website design, graphics, and marketing materials.The brand concept combines surrealism with a vintage aesthetic, creating a distinctive visual identity that feels imaginative, timeless, and expressive.

Packsense
Catering Goods

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Brand Identity
Concept Development
Graphic
Web Design
Photography
Marketing
Book Design
Packaging
Xu Xiaowei creates dystopian, dream-like collages that merge memory and fantasy, reflecting the chaos and rapid transformation of modern China. This project extended the artist’s conceptual language across digital and print formats, including website design, book design, and catalogue design. Elements of Xu Xiaowei’s artworks were transformed into animated features on the website, creating an immersive experience that closely aligns with the atmosphere and sensibility of his practice.

Xu Xiaowei
Art Studio

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Brand Identity
Web Design
ARE Group is a London-based property services firm supporting international buyers with property search, tax planning, mortgages, and lettings.This project delivered a complete brand identity and visual identity system, alongside the design and development of the website and a full suite of marketing materials. The refreshed brand positions ARE Group as a trusted, professional partner for global clients navigating the UK property market.

ARE Group Property Investment

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Brand Identity
Concept Development
Graphic
Web Design
Book Design
Campaign
MedCity is part of the London & Partners family, dedicated to driving innovation across London’s life sciences and healthcare sectors through collaboration, networking, and research and development. This project involved the design and development of the MedCity website, showcasing the facts, environments, and key players behind London’s life sciences ecosystem, while highlighting the city’s role on the global healthcare stage. In addition, we supported the design of catalogues and research-related publications to complement MedCity’s initiatives.

Life Science
MedCity, London

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Brand Identity
Graphic
Web Design
Book Design
Hoji (ほうじ商店) is a lifestyle retail brand with an ambitious mission to build the most extensive Asian lifestyle network across both online and offline platforms, combining quality products with entertainment-driven experiences. Open to unconventional thinking, Hoji became a prime example of our passion for experimentation and creativity. This project spanned naming, branding, and full design development. We created a playful brand identity expressed through funky graphic systems applied across interiors, shopfronts, UI, website, and other brand touchpoints. In addition, we provided IT support for e-commerce and POS systems, alongside advertising video production and animation to support brand communication and growth.

ほうじ商店 Hoji Shop

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Brand Identity
Concept Development
Graphic
Web Design
UI / UX
Film
Photography
Marketing
Campaign
Packaging
Interior
The book portrays the journey of artist Xie Shan, who devoted his life to painting while living with corneal thinning (keratoconus), auditory hallucinations, and congenital schizophrenia. This project supports the artist in designing a book that documents and re-presents a body of previously deleted artworks.

Being a Painter
Contemporary Art

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Book Design
Major Music is a China-based music and performing arts organisation focused on artist development and international cultural exchange. This project redefined Major Music’s brand identity and created a modern, user-friendly website, strengthening its digital presence and highlighting its role as a bridge between China and the global performing arts industry.

Major Music
Performing Arts Group

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Brand Identity
Graphic
Web Design
Pot and Rice is a London-based restaurant specialising in Chinese rice dishes rooted in everyday comfort food. This project focused on a comprehensive branding update alongside the design and development of a new website. The refreshed visual identity and digital platform highlight key products, clarify the brand’s positioning, and strengthen its presence both in-store and online.

煲仔飯
Pot & Rice

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Brand Identity
Graphic
Web Design
Packaging
Dream Dust is an online space of art, memory, and gratitude dedicated to Jonathan Miles—artist, writer, mentor, and friend. This project created a digital platform to present a curated selection of artworks, offering a considered and accessible environment for reflection, remembrance, and shared artistic experience.

Dream Dust
Contemporary Art

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Art Project
Brand Identity
Graphic
Web Design
Photography
Beyond Borders is an online art exhibition that presents kaleidoscopic perspectives on the social boundaries shaping contemporary life, including race, gender, class, and age. These borders are constructed through cultural norms and belief systems, and remain open to questioning and transformation—particularly in the Post-COVID era, when social taboos and transgressions are being re-examined. This project involved close collaboration with the curator to develop a digital exhibition framework. XYCO provided the online strategy and designed the exhibition website, creating an accessible platform for presenting artworks, curatorial narratives, and public engagement.

Beyond Borders Online Exhibition

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Art Project
Brand Identity
Web Design
Feast Fest is a programme of the Edinburgh Festival Fringe 2019, developed in collaboration with Performance Infinity, a London-based theatre production company. As part of the visual identification system, this project focused on designing the website to present the full programme, clearly introducing all participating shows and supporting audience engagement during the festival.

Feast Fest A Program of Fringe 2019

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Graphic
Web Design
NOWNESS 天才计划 (NOWNESS Talents) is a creative initiative dedicated to discovering and supporting emerging filmmakers and visual storytellers, providing an international platform for original voices across film, art, and culture. As part of NOWNESS’s global programming, the project fosters cross-cultural exchange through curated screenings and public events. We partnered with NOWNESS to coordinate and promote the London edition of the NOWNESS Short Film Awards screening, presented as part of the CHINA WAVE series, supporting event coordination, promotion, and audience engagement.

Nowness天才計劃

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Packaging
TJ Education is an international education organisation dedicated to bridging educational systems and cultural exchange between China and the UK. This project developed a complete visual identity system, extended across website design and printed materials, establishing a cohesive and recognisable presence to support the organisation’s cross-border mission.

TJ Edu

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Brand Identity
Graphic
Web Design
Marketing
Takumi Crisp 匠の脆 is a Japanese snack brand specialising in melon-based products, positioned for the high-end market. Rooted in craftsmanship and authenticity, the brand balances traditional values with contemporary sensibilities. This project developed a visual system combining traditional and modern design languages, spanning logo creation, packaging, and website design. The website showcases the brand’s premium identity through refined UI/UX design, supported by tailored IT solutions, creating a cohesive digital expression of the brand.

タクミクリスプ TAKUMI CRISP

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Brand Identity
Graphic
Web Design
Film
Packaging
XYCO provides a range of production services focused on the arts and design sector, including creative direction, media planning, film production, and photography. From concept through to execution, we create visually compelling content that captures the essence of each project. Blending storytelling with aesthetic precision, we help artists, designers, and cultural brands connect meaningfully with their audiences.

XYCO Media
Media Production Projects

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Film
Yin Zhaoyang (尹朝陽) is a leading contemporary artist living and working between China and the UK, widely recognised for his influential contribution to contemporary painting. To support and reflect the depth of his artistic career, we designed and developed a comprehensive new website that presents his work within a modern, immersive digital environment, offering audiences clear access to his practice, exhibitions, and artistic trajectory.

尹朝阳
Artist

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Graphic
Web Design
Book Design
Petitree Gallery is a contemporary art gallery dedicated to supporting emerging and established artists through exhibitions, projects, and cross-disciplinary collaborations. We provide a comprehensive range of production services tailored to the arts and design community, including creative direction, media planning, film production, photography, and content creation that elevates artistic and cultural projects.

Petitree Gallery
Shenzhen, China

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Brand Identity
Web Design
Campaign
Gunnersbury Athletic Football Club (GAFC) is a grassroots football community founded in 2023 in West London, bringing together players from diverse backgrounds through a shared passion for the game, self-development, and camaraderie. This project involved creating a comprehensive brand identity for the club, including logo design, team jerseys, website, and a full range of branding materials. Beyond visual design, we support GAFC with new media communication and assist in coordinating tournaments and matches, helping the club grow its presence both on and off the pitch.

Gunnersbury AthleticFootball Community

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Brand Identity
Graphic
Web Design
Film
Photography
Campaign
S.Novio London is a newly established fashion brand specialising in stretch suede leather boots, positioned for the high-end global luxury market. This project delivered a contemporary website with an integrated online sales platform, alongside IT support, photography, and editorial content, creating a cohesive digital presence that reflects the brand’s premium positioning.

S.Novio London

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Brand Identity
Graphic
Web Design
Photography
L-art University is an online art and design education platform delivering leading creative education to the Chinese market. This project involved a full brand refresh based on the existing logo and visual identity system. We redesigned and unified all brand touchpoints, including stationery, website and mobile app UI/UX, and a wide range of marketing materials and document templates—from newsletters and certificates to invitations, lecture PPTs, and event assets. In addition, we produced a TV commercial to support brand communication and awareness.

L-art University Online Education

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Brand Identity
Concept Development
Graphic
Web Design
UI / UX
Film
Packaging
Performance Infinity is a London-based performance art management agency working across international artist management, touring, events, festival organisation, and cultural consultancy for organisations, companies, and individual performers. This project extended the brand’s visual identity and delivered its official website. Beyond this, we maintain a long-term collaboration supporting campaign management, theatre production, and event coordination.

Performance Infinity Theatre Production

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Web Design
Film
Campaign
London Craft Week is a city-wide festival that celebrates exceptional craftsmanship across a wide range of sectors and disciplines from around the world. Our exhibition team collaborated with the National Taiwan Craft Research and Development Institute to organise the Taiwan Pavilion at London Craft Week. From concept to completion, we supported every stage of the project—curating, coordinating, and delivering a showcase that brought Taiwanese craftsmanship to an international audience.

London Craft Week Taiwan Pavillion

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Graphic
Film
Photography
Marketing
Campaign
Tech Art Festival is a theatre exchange programme led by 中间剧场, dedicated to introducing Western theatre productions to Chinese audiences through international collaboration and exchange. This project focused on upgrading the festival’s brand identity for an upcoming edition, including brand extension and graphic innovation. We also designed and delivered the festival website, ensuring alignment with the parent organisation’s visual identity system while establishing a distinct presence for the festival.

Tech-art Festival Inside-out Theatre

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Graphic
Web Design
2020 / Duplication is an evolving digital artwork that invites audience participation as its core creative force. By simply tapping the screen, viewers trigger abrupt visual elements—bursts of form, color, and movement—that appear in unpredictable ways. Each tap generates a unique arrangement, ensuring that no two experiences or compositions are alike.

Duplication
Digital Art

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Art Project
Pingyao Crouching Tiger Hidden Dragon International Film Festival (PYIFF 平遙國際電影節) was initiated by acclaimed Chinese filmmaker Jia Zhangke and renowned festival director Marco Müller. The inaugural edition took place from 28 October to 4 November 2017, establishing PYIFF as a major platform for international cinema and cultural exchange in China. This project developed the festival’s overall brand identity and delivered a series of print designs, including the festival magazine, catalogues, and brochures, creating a cohesive visual language across its editorial and promotional materials.

平遙國際電影展 Pingyao International Film Festival

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Brand Identity
Graphic
Book Design
Chinese TakeV is a food-led project founded by a food anthropologist and a theatre maker, brought together by a shared belief in the power of food to create connection, meaning, and positive change. This project developed a bold new visual identity reflecting the founders’ personalities. A clean, bright colour palette was used to express the brand’s energy, openness, and passion.

Chinese Take V Vegan Foodie

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Brand Identity
Concept Development
Graphic
Web Design
Marketing
Shoran Jiang is an artist specialising in Chinese painting and calligraphy. This project responds to her latest body of work, Smoke, developing a new visual communication system that reflects the atmospheric qualities of the series and articulates a cohesive, contemporary identity for her artistic practice.

Shoran Jiang Artist

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Graphic
Web Design
Film
Vape Shop is a London-based vape wholesaler serving a competitive retail market. For its Funky Vape range, this project developed a distinctive vintage brand image infused with surrealist aesthetics, creating a bold visual identity that sets the product apart from competitors.

Vape Shop Electric Cigarette

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Brand Identity
Concept Development
Graphic
Web Design
Solamics developed the Bunsen Air hot water system in response to the UK’s unique climate conditions, bringing together over 12 years of research and development in thermodynamic systems with the expertise of leading heat-pump engineers. This project delivered the design of the visual identity system, brochure, and website, all developed in alignment with the existing logo to communicate the product’s technical innovation, efficiency, and reliability.

Solamics Solar Renewable Water

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Brand Identity
Graphic
Web Design
Wondershop is a creatively driven grocery store based in London, offering both in-store and online shopping experiences. This project was delivered from concept development through to brand identity, spanning creative and artistic direction across physical retail and digital platforms, establishing a cohesive presence from offline to online.

Wonder Shop
Online

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Brand Identity
Concept Development
Graphic
Web Design
Marketing
Chiya is a London-based pan-Asian restaurant chain offering contemporary interpretations of Asian cuisine.This project developed a comprehensive visual identity system to guide the design of menus, shopfronts, printed materials, and the website.

Chiya
Pan Asia

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Brand Identity
Graphic
Packaging
The X-Planet project delivered a comprehensive upgrade of the brand’s concept and visual identity, centred on space-inspired elements such as the obelisk and speculative space food, referencing 2001: A Space Odyssey. An obelisk-like logo was created by integrating the letter “X”, forming a distinctive and symbolic brand mark. To enhance the customer experience, a series of packaging designs was developed for each flavour, establishing a cohesive yet varied system that reinforces the brand’s otherworldly aesthetic and market differentiation.

未知星球
X-Planet

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Brand Identity
Concept Development
Graphic
Packaging
With The Tails (與寵生活) is a leading pet-care service company based in China, dedicated to improving everyday life for pets and their owners. This project delivered concept development and comprehensive design services, including visual identity, logo design, print materials, uniforms, UI/UX design, website development, and catalogues, creating a cohesive and recognisable brand system across physical and digital touchpoints.

與寵生活 With Tails

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Brand Identity
Concept Development
Graphic
Web Design
UI / UX
Redoor Guardianship is a London-based organisation providing professional educational guardianship services for students, schools, parents, and partners, recognised for its attention to detail, dedication, and high service standards. This project upgraded the organisation’s brand identity and established a long-term collaboration, providing ongoing support across marketing materials design, website design and development, as well as IT support to strengthen its overall digital infrastructure.

Redoor Guardianship Education

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Brand Identity
Graphic
Web Design
Marketing
Moolan is a high-end beauty salon located in the heart of South Kensington, London, offering bespoke beauty treatments in a refined and intimate setting. This project delivered a complete branding and design solution from concept to completion, including naming, brand identity, visual communication, interior and shopfront design, IT solutions, website design, and print materials, establishing a cohesive and elegant brand presence across all touchpoints.

Moolan Beauty South Kensington

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Brand Identity
Concept Development
Graphic
Web Design
Photography
Interior
Belmont Primary School is a welcoming and community-focused primary school committed to nurturing learning, creativity, and wellbeing for its pupils. This project transformed both the school’s official website and its PTA website into vibrant, modern platforms. The redesign introduced a clear and engaging visual language, improved navigation, and a fully responsive structure, making it easier for parents, students, and staff to access information, stay connected, and celebrate school life online.

Belmont Primary School
Chiswick, London

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Brand Identity
Graphic
Web Design
Event
Campaign
China Merchants Bank (CMB) is a leading Chinese financial institution with a growing international presence. This project delivered full execution of the London branch opening, including event coordination, stage and backdrop design, video production, filming, and printed materials, with photography and film produced as the bank’s corporate archive.

China Merchants Bank London Branch

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Graphic
Event
Film
Book Design
Tuhaye Venture Partners is a New York–based venture capital firm focused on enterprise software, investing at the earliest stages of a company’s lifecycle. This project delivered a creative and cohesive visual identity system, including logo design, colour palette, pitch deck and presentation templates, stationery, and website design, establishing a clear and confident brand presence within the global venture capital landscape.

Tuhaye Venture Partners New York

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Portfolios Ex
Brand Identity
Concept Development
Graphic
Web Design
Book Design
Yu Xiao is a contemporary artist based in London, working across painting, installation, and performance. Her practice has been presented in numerous group exhibitions internationally. This project involved the design of the artist’s catalogue and website, creating a coherent visual and digital framework to present her work and artistic practice.

Yu Xiao Artist

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Graphic
Web Design
Book Design
The Sphere Chinese Studio is a London-based educational studio specialising in Mandarin language, Chinese culture, and business etiquette, with extensive teaching and professional experience across the UK, France, and Switzerland. This project developed a complete visual identity system, including logo design, colour palette, brand imagery, typography, and website design, establishing a coherent and confident presence for the studio.

Sphere Chinese

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Brand Identity
Graphic
Web Design
ABP London is a real estate developer dedicated to transforming the Royal Albert Dock into a modern business park, envisioned as London’s third financial district. This project involved an innovative website redesign and development, introducing a more modern and contemporary visual style that went beyond ABP London’s existing brand guidelines. The new digital experience repositions the development as forward-thinking and dynamic, while still respecting the core brand values—bringing a fresh, future-facing identity to its online presence.

ABP London Royal Albert Dock

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Graphic
Web Design
Film
Photography
Book Design
Campaign
Moo Moo is a Chinese dairy manufacturer specialising in milk-based confectionery products. Named after the sound of cows, the brand reflects the playful and approachable nature of its dairy-focused offering. This project focused on branding and visual identity design. Inspired by the concept “The Cow Jumps Over the Moon,” the identity combines imagination and storytelling to create a distinctive, memorable visual system for the manufacturer’s product range.

Moo Moo

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Brand Identity
Concept Development
Graphic
Packaging
Vegan Panda is a London-based vegan food stall offering bold, approachable plant-based dishes inspired by Asian cuisine. Founded by food lovers passionate about vegan cooking, the brand reimagines traditional recipes as healthy, sustainable alternatives without compromising on flavour. This project developed a comprehensive brand identity, including a visual identity system, website, and stationery. The logo’s iconic twin circles evoke the image of a panda while symbolising balance and brand culture, creating a cohesive and recognisable presence across both physical and digital touchpoints.

Vegan Panda Foodies’ Kitchen

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Brand Identity
Concept Development
Graphic
Web Design
Photography
Packaging
Dutch Focus is a government-supported cultural exchange programme connecting the theatre industries of the Netherlands and China, bringing Dutch productions to Chinese audiences. Initiated by Performing Arts Fund NL, the programme promotes Dutch music, theatre, and dance internationally. This project delivered a suite of marketing and promotional materials, including visual and graphic design, animation, posters, brochures, and website design, creating a cohesive and recognisable public presence for the programme.

Dutch Focus 荷蘭聚焦

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Brand Identity
Graphic
Web Design
Film
Henley is an international school accredited by St Teresa’s Effingham. Its name draws inspiration from Henley-on-Thames, a historic English town renowned for its tradition of private education. The overall design approach reflects this heritage, referencing classic British academic values through a contemporary lens. This project included the design of a complete visual identity system, encompassing graphic design, stationery, and related brand applications.

Henley Institute United Kingdom

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Brand Identity
Graphic
Monbento is a French designer brand creating reusable lunch boxes that combine functional design, sustainability, and contemporary lifestyle aesthetics. This project supported the brand’s entry into the Chinese market through integrated campaigns, marketing strategy, content development, editorial direction, and social media, introducing monbento to new audiences while maintaining its design-led identity.

Monbento

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Photography
Marketing
YC Travel is a UK-based tourism agency operating between China and the UK. This project redeveloped and refreshed the brand for an international travel audience, alongside the design and development of the official website to support its cross-border services and digital presence.

YC Travel Tourism Agency

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Brand Identity
Graphic
Web Design
Film
Marketing
Puyi Studio is a Beijing-based jewellery design studio specialising in bespoke, narrative-driven pieces for the high-end domestic market in China. This project developed a complete visual identity system, extended across packaging design, website design, print materials, and selected marketing applications, establishing a cohesive and elegant brand presence.

Puyi Studio Bespoke Jewellery

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Brand Identity
Graphic
Web Design
Packaging
Rajesh Punj is a London-based freelance art critic, curator, and collector of contemporary art. This project involved the design of a personal logo followed by the development of a modern, responsive, and mobile-friendly website to present his writing, curatorial work, and collection within a clear and refined digital framework.

Rajesh Punj Art Critic & Curator

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Brand Identity
Web Design
Murgerhan Restaurant is a central London–based food venue offering Chinese cuisine and groceries, tailored to a younger Chinese audience in the city. This project delivered integrated IT support, online solutions, website design, and visual identity design, creating a contemporary digital and visual presence that connects the brand with its target community.

Murgerhan Restaurant

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Brand Identity
Graphic
Web Design
SJW Properties is a UK-based real estate management company serving overseas clients, with a particular focus on the Chinese market. This project was delivered from concept to completion, including logo design, visual identity system, marketing materials, and website design, establishing a clear and credible brand presence for international audiences.

SJW Property

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Brand Identity
Graphic
Web Design
Book Design
Tigris Family Office provides a one-stop solution for Asian high-net-worth investors, offering holistic and bespoke services tailored to diverse financial and lifestyle needs. Based in London, a global financial and cultural centre, the firm draws on deep investment experience and privileged access to exclusive opportunities. This project involved the design and development of the official website, created in line with the brand’s visual identity system. The responsive digital platform clearly presents the firm’s service offering and supports its international client base.

Tigris Family Office Wealth Management

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Graphic
Web Design
Bin Bin Q is a London-based oriental supermarket rooted in everyday food culture and local neighbourhood life. This project delivers graphic and web design alongside an e-commerce solution, refreshing the brand to connect with a younger local audience and bring the in-store experience online.

Bin Bin Q Barbeque / Supermarket

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Brand Identity
Graphic
Web Design
UI / UX
Marketing
Interior
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© 2012, XY Collective, London


XY COLLECTIVE
©2012