平遙國際電影展 International Film Festival

Pingyao Crouching Tiger Hidden Dragon International Film Festival (PYIFF) was initiated by Chinese filmmaker Jia Zhangke and prestigious festival director Marco Müller. The inaugural edition of PYIFF took place from October 28th to November 4th, 2017. Held in the ancient city of Pingyao, PYIFF celebrated the latest achievements in international cinema, as well as promoting works from young Chinese directors.

This project required graphic design for the festival brochure, which integrated Chinese traditional culture with modern design.

Graphic / Visual