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Hoji (ほうじ商店) is a lifestyle retail brand with an ambitious mission to build the most extensive Asian lifestyle network across both online and offline platforms, combining quality products with entertainment-driven experiences. Open to unconventional thinking, Hoji became a prime example of our passion for experimentation and creativity.
This project spanned naming, branding, and full design development. We created a playful brand identity expressed through funky graphic systems applied across interiors, shopfronts, UI, website, and other brand touchpoints. In addition, we provided IT support for e-commerce and POS systems, alongside advertising video production and animation to support brand communication and growth.
