Chinese TakeV is a very earnest customer, who is also a food anthropologist and theatre maker. Besides being women and Chinese, they have few things in common. The reason they met each other among 1.3billion Chinese people is because they both want to make this world a little bit better, and a little bit more exciting, through the power of food.

The project developed a brand new passionate visual image for the brand, for presenting the personality of the founders, Jessie and Joanna. A clean and bright colour is applied to illustrate the brand elements.

Food is food, we are what we eat.