平遙國際電影展 International Film Festival

Pingyao Crouching Tiger Hidden Dragon International Film Festival (PYIFF 平遙國際電影節) was initiated by acclaimed Chinese filmmaker Jia Zhangke and renowned festival director Marco Müller. The inaugural edition took place from 28 October to 4 November 2017, establishing PYIFF as a major platform for international cinema and cultural exchange in China.

This project developed the festival’s overall brand identity and delivered a series of print designs, including the festival magazine, catalogues, and brochures, creating a cohesive visual language across its editorial and promotional materials.

Graphic / Visual