Client:
L-art University
Online Art Education
Requirements:
L-art University is an online art and design education platform delivering leading creative education to the Chinese market.
This project involved a full brand refresh based on the existing logo and visual identity system. We redesigned and unified all brand touchpoints, including stationery, website and mobile app UI/UX, and a wide range of marketing materials and document templates—from newsletters and certificates to invitations, lecture PPTs, and event assets. In addition, we produced a TV commercial to support brand communication and awareness.
Identity / Visual / Website / App / Film
#002147
C100, M88, Y41, K47
Pantone 532C
Lart Blue
#191919
C0, M0, Y0, K90
Pantone 433C
Dark
#CCCCCC
C0，M0, Y0, K20
Pantone 429 C
White
#C59222
C18, M39, Y89, K6
Pantone 874C
Gold
UI/UX DESIGN
UI / UX design for the university’s online course APP contains the function of live streaming and moodles. A minimalist style is implemented to deliver user-friendly experiences.
MINIMALIST
ANIMATION
Promotional video of the University is minimalist as well, services include script writing, storyboard, animation, music composing and video post-production.