
the project
Pot and Rice is a London-based restaurant specialising in Chinese rice dishes rooted in everyday comfort food. This project focused on a comprehensive branding update alongside the design and development of a new website. The refreshed visual identity and digital platform highlight key products, clarify the brand’s positioning, and strengthen its presence both in-store and online.


Pot and Rice
Traditionally known as [Claypot Rice]
For hundreds of years, claypot rice is being cooked and served in the same pot, this way rice comes out in different textures: soft rice in the middle, scorched rice on the bottom and around the pot. When served, pour the homemade soy sauce to add flavour as you like into the rice. With the rice being mixed upon serving you can enjoy both the crunchiness and the softness in the rice at the same time.
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IT’S NOT JUST
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