Client:
Moo Moo
Requirements:
Moo Moo is a Chinese dairy manufacturer specialising in milk-based confectionery products. Named after the sound of cows, the brand reflects the playful and approachable nature of its dairy-focused offering.
This project focused on branding and visual identity design. Inspired by the concept “The Cow Jumps Over the Moon,” the identity combines imagination and storytelling to create a distinctive, memorable visual system for the manufacturer’s product range.
Identity / Visual / Branding / Packaging
