About the Project
The X-Planet project delivered a comprehensive upgrade of the brand’s concept and visual identity, centred on space-inspired elements such as the obelisk and speculative space food, referencing 2001: A Space Odyssey. An obelisk-like logo was created by integrating the letter “X”, forming a distinctive and symbolic brand mark.
To enhance the customer experience, a series of packaging designs was developed for each flavour, establishing a cohesive yet varied system that reinforces the brand’s otherworldly aesthetic and market differentiation.
