Moolan is a beauty salon locating in the heart of South Kensington, London. It provides high-end service of beauty treatments.

This project requires a full creation of the brand, from the brand name, identity, visual to every detail in physical evidence. Besides, on-going marketing solutions and information technology supports are provided too.

Moolan, which pronunciation is the same with Mulan, the Chinese name of Magnolia flower, is chosen to be the brand name of the Salon. In this case, the design of the visual identification system is developed with flowers and nature. Wooden and flowery decoration are integrated into the design for better deliver the elegant, natural and refreshing atmosphere.

This project delivered a complete branding and design solution from concept to completion, including naming, brand identity, visual communication, interior and shopfront design, IT solutions, website design, and print materials, establishing a cohesive and elegant brand presence across all touchpoints.

Identity / Visual / Interior / Operation / Website / Naming / Concept Development